IMPLEMENTASI STRATEGI PENINGKATAN LOYALITAS PELANGGAN MELALUI CORPORATE BRAND EQUITY, PRODUCT ATRIBUTE DAN SERVICE QUALITY STUDI KASUS PADA PERUSAHAAN DISTRIBUSI BAHAN BAKU BAKERY DAN PASTRY UNTUK WILAYAH PEMASARAN JAKARTA DAN BANDUNG
Abstract: Research on the branch of marketing strategy aims to obtain a picture of the perceptions of producers Bakery and Pastry in Jakarta and Bandung related efforts to increase their Leather Bag loyalty in rebuying raw materials due to the strengthening of Corporate Brand Equity, which influenced Product attributes and Service Quality.Populatio